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Link Building

Google: Ignore Link Spam Especially To 404 Pages

Google: Ignore Link Spam Especially To 404 Pages

I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count - but John Mueller from Google said it again.

Apr 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: We Have Taken Action On Some Parasite SEO In Recent Update

Google: We Have Taken Action On Some Parasite SEO In Recent Update

Gary Illyes from Google said on stage at the SERP conference last week that Google has taken steps to combat what some of us call parasite SEO in the most recent Google algorithm update. He was quoted as saying, "We have already done stuff against Parasite SEO; the recent update is the proof."

Apr 23, 2024 - 7:41 am

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Bing Search

Mikhail Parakhin Breaks Silence On Mustafa Suleyman Of Microsoft (Kinda...)

Mikhail Parakhin Breaks Silence On Mustafa Suleyman Of Microsoft (Kinda...)

As you may remember, Mustafa Suleyman became the CEO of AI at Microsoft and then shortly after we heard that Mikhail Parakhin stepped down as the head of Bing Search and Microsoft Advertising. Since then, Mikhail Parakhin has been very quiet on X, but he did post one response this week on Mustafa Suleyman.

Apr 23, 2024 - 7:31 am
Google Maps

Google Business Profiles Gains Select Preferred Menu Source

Google Business Profiles Gains Select Preferred Menu Source

Google Business Profiles now lets you select your preferred menu source. You have three options for your restaurant: create or copy a menu, copy from a website, or pick a third-party platform to take the menu from.

Apr 23, 2024 - 7:21 am
Google Search Engine Optimization

Google: Crawl Budget Goes Across All Googlebot Crawling, Not Just Web Search

Google: Crawl Budget Goes Across All Googlebot Crawling, Not Just Web Search

When it comes to crawl budget and Google not crawling your site too much or too little, Google takes into account all Googlebot activity across all verticals. So that includes crawling for web search, Merchant Center, ads, and all the various crawling activities.

Apr 23, 2024 - 7:11 am