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McDonald’s Red Brand Color


Color Name: McDonald’s Red
Hex Color Code: #BD0017
RGB Color Code: RGB(189, 0, 23)
CMYK Values*: 0.0%, 100.0%, 87.8%, 25.9%
Color Family (Hue): Red





McDonald’s Red is the primary color associated with the brand. McDonald logo uses four colors: McDonald’s Red (PMS 1795C/485U) for the background of the circle, McDonald’s Yellow (PMS 123C/ 115U) for the Golden Arches, white for the dots, and black for the McDelivery wordmark.

What color is McDonald’s Red?

McDonald’s Red color belongs to the Red color family (hue). The hexadecimal color code(color number) for McDonald’s Red is #BD0017, and the RGB color code is RGB(189, 0, 23).

In the RGB color model, McDonald’s Red has a red value of 189, a green value of 0, and a blue value of 23. The CMYK color model (also known as process color, used in color printing) comprises 0.0% cyan, 100.0% magenta, 87.8% yellow, and 25.9% key (black). The HSL color scale has a hue of 352.7° (degrees), 100.0 % saturation, and 37.1 % lightness. In the HSB/HSV color space, McDonald’s Red has a hue of 352.7° (degrees), 100.0 % saturation and 74.1 % brightness/value.


McDonald’s Red is cool or warm?

The color McDonald’s Red is a warm color.


What is the LRV of McDonald’s Red?

McDonald’s Red has an LRV of nearly 11. By LRV value, it is a dark color.

Light Reflectance Value (LRV) is a measure of how much visible light is reflected off a surface. It is a number on a scale of 0 to 100, with 0 being pure black and 100 being pure white. The higher the LRV, the more light the color reflects and the lighter it will appear.






Color Codes - Color Space Conversions


McDonald’s Red (Other - Brand) color codes / color number / color space conversions - HEX, RGBA, CMYK, HSL, HSV/HSB, HYZ, CMY, HWB, RYB


RGBA / RGB

RGB(189, 0, 23)
Red
189 (74.1%)
Green
0 (0.0%)
Blue
23 (9.0%)
Alpha
1 (100.0%)

CMYK

Cyan
0.00%
Magenta
100.00%
Yellow
87.83%
Key
25.88%

HSL

HSL(352.7deg, 100.0 %, 37.1 %)

Hue
352.7°
Saturation
100.00 %.
Lightness
37.06 %.

RYB

RYB(237, 60, 74)
Red
237 (93.0%)
Yellow
60 (23.5%)
Blue
74 (29.0%)

HSV/HSB

Hue
352.7°
Saturation
100.00 %.
Brightness / Value
74.12 %.

HWB

H: 352.7°

W: 0.00 %

B: 25.88 %

XYZ

X : 21.14

Y : 10.88

Z : 1.8

YXY

Y1 : 10.88

X : 0.63

Y2 : 0.32

CMY

C : 25.88%

M : 100.00%

Y : 90.98%


LRV

~ 10.9 %

Munsell Color System

7.6R 3.8/15.4

CIE-Lab

L : 39.38

A : 64.24

B : 44.56

CIE-Lch

L : 39.38

C : 78.19

H : 34.75

CIE-Luv

L : 39.38

U : 126.88

V : 24.45

Hunter-Lab

L : 32.99

A : 56.68

B : 19.86






Similar Colors and Paints



Named colors similar to McDonald’s Red (Other - Brand)


Here are the colors similar to McDonald’s Red (Other - Brand). Delta E (ΔE) is the measure of the difference between two colors. Delta E is measured on a scale from 0 to 100, where 0 means exact match, and 100 is the highest difference.



#B31B1B
Carnelian
ΔE - 1.85 (98.1% similar)
#BD2024
Safety Red
ΔE - 2.41 (97.6% similar)
#B22222
Fire Brick
ΔE - 2.59 (97.4% similar)
#C80815
Venetian Red
ΔE - 2.72 (97.3% similar)





Similar colors from Pantone, RAL, and other color matching system


Pantone PMS


McDonald’s Red similar/equivalent colors from Pantone PMS. Conversion of McDonald’s Red to Pantone PMS


#C00D1E
PANTONE 3546 C
ΔE - 1.41 (98.6% similar)
#BA0020
PANTONE 3517 C
ΔE - 2.48 (97.5% similar)
#AF231C
PANTONE 2350 C
ΔE - 2.77 (97.2% similar)
#B7312C
PANTONE 7620 C
ΔE - 4.21 (95.8% similar)


RAL Classic


McDonald’s Red similar/equivalent colors from RAL Classic. Conversion of McDonald’s Red to RAL Classic


#BB1E10
RAL 3020 - Traffic Red
ΔE - 3.42 (96.6% similar)
#A72920
RAL 3000 - Flame Red
ΔE - 4.20 (95.8% similar)
#CC2C24
RAL 3028 - Pure Red
ΔE - 5.53 (94.5% similar)
#BF3922
RAL 2002 - Vermilion
ΔE - 6.25 (93.7% similar)


Pantone TCX


McDonald’s Red similar/equivalent colors from Pantone TCX. Conversion of McDonald’s Red to Pantone TCX




British Standard 4800


McDonald’s Red similar/equivalent colors from British Standard 4800. Conversion of McDonald’s Red to British Standard 4800


#BB0000
BS 04-E-56 - Carnival Red
ΔE - 4.07 (95.9% similar)


RAL Design


McDonald’s Red similar/equivalent colors from RAL Design. Conversion of McDonald’s Red to RAL Design




Similar colors from Brand, Business, School, Organization, Sports, Flag



#B92B27
Quora Red
ΔE - 3.23 (96.8% similar)
#B31B1B
Cornell Red
ΔE - 1.85 (98.1% similar)





Paint similar to McDonald’s Red (Other - Brand)


Here are the best recommended paint colors similar to McDonald’s Red (Other - Brand). Delta E (ΔE) is the measure of the difference between two colors. Delta E is measured on a scale from 0 to 100, where 0 means exact match, and 100 is the highest difference.


Benjamin Moore


McDonald’s Red similar/equivalent paint from Benjamin Moore. Conversion of McDonald’s Red to Benjamin Moore


#B5332C
Million Dollar Red (2003-10)
ΔE - 4.38 (95.6% similar)
#CA2C2C
Ruby Red (2001-10)
ΔE - 5.38 (94.6% similar)
#B82D33
Neon Red (2087-10)
ΔE - 5.51 (94.5% similar)
#C92E2E
Red (2000-10)
ΔE - 5.56 (94.4% similar)


Valspar


McDonald’s Red similar/equivalent paint from Valspar. Conversion of McDonald’s Red to Valspar


#B0212A
Classic Red (1009-2)
ΔE - 4.51 (95.5% similar)
#C23730
Scarlet Tanager (M212)
ΔE - 5.77 (94.2% similar)
#BF3934
Oh So Red (1009-1)
ΔE - 6.12 (93.9% similar)
#A82E33
Très Bien (8001-9G)
ΔE - 6.87 (93.1% similar)


Sherwin Williams


McDonald’s Red similar/equivalent paint from Sherwin Williams. Conversion of McDonald’s Red to Sherwin Williams


#BF2D32
Real Red (SW 6868)
ΔE - 5.27 (94.7% similar)
#AD2C34
Positive Red (SW 6871)
ΔE - 6.69 (93.3% similar)
#C33A36
Stop (SW 6869)
ΔE - 6.74 (93.3% similar)
#A43834
Tanager (SW 6601)
ΔE - 7.10 (92.9% similar)





Dunn-Edwards


McDonald’s Red similar/equivalent paint from Dunn-Edwards. Conversion of McDonald’s Red to Dunn-Edwards


#BC3033
Hot Jazz (DEA 107)
ΔE - 5.42 (94.6% similar)
#B33234
Red Contrast (DEA 106)
ΔE - 5.82 (94.2% similar)
#AC3235
Red Ink (DEA 151)
ΔE - 6.62 (93.4% similar)
#AF413B
Glitzy Red (DEA 153)
ΔE - 7.63 (92.4% similar)


Behr


McDonald’s Red similar/equivalent paint from Behr. Conversion of McDonald’s Red to Behr


#BE3C37
Flirt Alert (P150-7)
ΔE - 6.70 (93.3% similar)
#C93F38
100 Mph (P170-7)
ΔE - 8.08 (91.9% similar)
#B6453E
Stiletto Love (P160-7)
ΔE - 8.27 (91.7% similar)
#A04039
Fire Cracker (PPU2-16)
ΔE - 8.55 (91.5% similar)


PPG Paints


McDonald’s Red similar/equivalent paint from PPG Paints. Conversion of McDonald’s Red to PPG Paints


#AA423A
Rum Punch (PPG1190-7)
ΔE - 7.83 (92.2% similar)
#AC3A3E
Red Gumball (PPG1187-7)
ΔE - 8.51 (91.5% similar)
#B44940
Teaberry Blossom (PPG1189-7)
ΔE - 8.97 (91.0% similar)
#A4493D
Rum Raisin (PPG1064-7)
ΔE - 9.41 (90.6% similar)








Color Combinations


View more McDonald’s Red - #BD0017 color palettes and coordinating colors



Monochromatic Color Palette

Monochromatic colors belong to the same hue angle but different tints and shades. Monochromatic color palette can be generated by keeping the exact hue of the base color and then changing the saturation and lightness.

Analogous Color Palette

Analogous colors are a group of colors adjacent to each other on a color wheel. Group of these adjacent colors forms Analogous color scheme Palette. Analogous Palette can be generated by increasing or decreasing the hue value by 30 points.

Triadic Color Palette

The triadic color palette has three colors separated by 120° in the RGB color wheel

Tetradic Color Palette

The tetradic colour scheme composed of two sets of complementary colors in a rectangular shape on the color wheel.







Example Color Images and Mockup


Mobile app mockup example for McDonald’s Red - #BD0017 color



Website mockup example for McDonald’s Red - #BD0017 color



T-Shirt mockup example for McDonald’s Red - #BD0017 color


Chart visualization example with McDonald’s Red - #BD0017 color



McDonald’s Red - #BD0017 Color Images and Patterns


McDonald’s Red Other vintage style bedroom interior
McDonald’s Red Other cozy coffee corner interior
McDonald’s Red Other modern minimalist living room interior
McDonald’s Red Other dining room design
McDonald’s Red Other exterior design modern house with walkway
McDonald’s Red Other modular kitchen design