Every business needs to track how the audience is reaching its content shared on the website. It is important to track statistics and interpret the data to make better choices or decisions in every business. It is one of the most important reasons why the business will be succeeded or failed. The analytical tool will provide insights about returning and new visitors, bounce rates, real-time visitors, and referrals’ stats.
Here is the list of web analytics tools you can select to tracks the stats of your website with ease.
Top Web Analytics Tools
Analytics Tools & Solutions for Your Business - Google Analytics. Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
Content Analytics and Insights for Digital Publishing | Chartbeat. Improve audience engagement, inform editorial decisions, and increase readership. Chartbeat delivers real-time analytics, content intelligence, and transformative newsroom tools for digital media and publishing companies around the world.
Matomo Analytics - Matomo, formerly Piwik, is a free and open-source web analytics application. Motomo says, "Be in full control with data ownership and privacy protection. Matomo is the ethical alternative where you won’t make privacy sacrifices or compromise your site."
- Open source - Minimise risk with a secure, transparent platform that’s been thoroughly tested by hundreds of contributors.
- No data limitations - Get an unlimited number of websites, users, and segments. There’s also no limitation on how much data you store.
- Enhanced insights - The comprehensive range of features gives you actionable insights and a complete picture of your customers.
Web Analytics Made Easy - Statcounter. StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.
Content analytics made easy | Parse.ly Content Analytics. Parse.ly is the comprehensive content analytics platform for web, mobile, and other channels. Over 400 companies use Parse.ly to set content strategy, increase key metrics like user engagement, retention, and conversion, and ultimately deliver better content experiences.
Yandex.Metrica — free All-Round Web Analytics: session replay, heat maps and form analytics combined with advanced reporting tools. Yandex metriсa